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On February 23, 2025 (Sunday), SUN’s CEO, Nakasone, participated as an entrepreneur guest at a talk event hosted by the Startup Club of Sado Comprehensive High School, held at SHIBUYA QWS (15th floor, Shibuya Scramble Square) in Shibuya, Tokyo.

This talk event was held as a valuable learning opportunity for high school students interested in entrepreneurship and business. It allowed them to interact with active entrepreneurs and creators, giving them a chance to discuss their own ideas and concerns directly.

On the event day, first-year students from Sado Comprehensive High School, aspiring entrepreneurs, participated in lively discussions, asking questions about business and sharing their thoughts and anxieties about starting a business.

Nakasone shared insights about the inspiration behind starting the company and his experiences up to this point. We hope that this event broadened the students’ future options and provided them with valuable hints for taking their first steps toward their goals.

■ About the Startup Club
The “Startup Club” is one of the club activities run by the Exploration Labo (NPO), based in Sado Island. Established to foster talent that can be an asset to society, this club seeks new ways of learning to bridge the educational gap between rural and urban areas.

Middle and high school students who desire to challenge themselves in entrepreneurship and local business can engage directly with entrepreneurs and experts, gaining hands-on learning experiences. In addition, 探求Labo offers real-world business experiences unique to Sado, such as the “GACHI Community Restaurant,” where students take the lead in running a restaurant.

■About SUN Co., Ltd
https://www.sun21.co.jp/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people’. “ We actively hire globally, and by connecting people, create new value and deliver innovation to the world.

Our CEO Nakasone was interviewed by the Japan Career Association, and the article focusing on the theme of “Challenges in Career Development” has been published.

Our initiatives on the potential of the IT industry through the “Japan Bangladesh IT Association”, where our company serves as deputy director, were introduced by the Japan External Trade Organization (JETRO) in its “Business News”, which provides the latest business news from around the world.

■ The Potential of Bangladesh’s IT Industry for Japanese Companies
Bangladesh’s IT industry is experiencing rapid growth, offering significant business opportunities for Japanese companies. Approximately 20,000 IT graduates enter the workforce each year, providing a rich talent pool. The country also enables high-quality IT outsourcing at a low cost. Additionally, government tax incentives and ongoing infrastructure improvements are creating a business-friendly environment that facilitates the entry of Japanese companies.

■About “Japan Bangladesh IT Association”
https://jbita.org/
The “Japan Bangladesh IT Association” was established to improve the economic, social, and national life of Bangladesh and Japan through communication between the public and private sectors in both countries. By supporting Japanese companies to expand their business in Bangladesh, we aim to build a high quality IT society in Bangladesh and Japan. As a first project, we are running a project called “Japan Valley” to support companies considering expansion into Bangladesh.

SUN hold the “SUN Kodomo-Shokudou”　(Children’s Cafeteria) on 8 March(Saturday).

Details: Provide meals (Takoyaki, egg drop soup) and activities (Making Takoyaki）

Eligibility: Children over 3 years old to high school students and their parents/guardians

Location: SUN Corporation Head Office (3F Noax Building, 1-16-4 Nishi-Shinbashi, Minato-ku, Tokyo)

■ Message from SUN Kodomo-Shokudou
We would like to tell the children who will be leading the future that;
The world is created through connections with people.
The world is vast, and it is close to you.

We want children to connect with people through food and learn about a new part of the world through interactions outside of school.
With this in mind, we started the “SUN Kodomo-Shokudou”.

■ About SUN Kodomo-Shokudou
Kodomo-Shokudou is a children’s cafeteria where kids in hardship can enjoy free or low-cost meals and a community of friends with similar circumstances and caring adults. SUN, which aims to “connect people with people” as its corporate philosophy, agreed with the purpose of the Kodomo-Shokudou (children’s cafeteria), which acts as a base for community interaction and opened the “SUN Kodomo-Shokudou” at its head office in Minato-ku, Tokyo. SUN Kodomo-Shokudou is a member of the “Minato-ku Children’s Cafeteria Network” established by Minato-ku.

■Purpose of the program
・To share meals with children who eat alone and to create a community space where parents can get advice from each other
・Creating Opportunities for Multicultural Coexistence
・Activating Internal Communication and Increasing Motivation through Social Contribution
・Creating a Community across Generations or Regions (to be determined)

SUN was featured in an interview by TOKYO CAREER GUIDE, a job information website for people from overseas operated by the Tokyo Metropolitan Government. The article highlights SUN’s efforts to hire international talent.

The seminar “The 2nd Bangladesh IT Engineer Summit in Tokyo”, hosted by the Japan Bangladesh IT Association, where Shumpei Nakasone, CEO of SUN Co., Ltd, serves as Vice Chairman, was held on December 23, 2024.

■ About the Seminar
This event was not just about presentations on Bangladesh but also provided opportunities for direct interaction. It brought together IT engineers, companies expanding into Bangladesh or considering expansion, and businesses hiring Bangladeshi IT engineers—creating valuable space for networking and relationship-building in the Bangladeshi IT sector.

■ About “Japan Bangladesh IT Association”
https://jbita.org/
The Japan Bangladesh IT Association was established to improve the economic, social, and national life of Bangladesh and Japan through communication between the public and private sectors in both countries. By supporting Japanese companies to expand their business in Bangladesh, we aim to build a high quality IT society in Bangladesh and Japan. As a first project, we are running a project called “Japan Valley” to support companies considering expansion into Bangladesh.

SUN (Head office: Minato-ku, Tokyo, President and CEO: Shumpei Nakasone) participated in the International Job Fair Tokyo 2024, a two-day job fair for foreign workers in Japan, starting on Friday, November 8.

■ What we exhibited
Recruitment of Mid-career and New Graduates
SUN, which has a development base in Bangladesh, is growing its overseas business while expanding its sales channels to Germany in 2023 and the United States in 2024. SUN’s clients are no longer limited to Japanese companies; it is having business meetings with companies in Europe, the U.S., and Bangladesh, and it needs to hire global human resources to grow its business. Therefore, at this job fair, SUN sought to fill positions for programmers, system engineers, infrastructure engineers, cloud engineers, project managers, project leaders, and testers.

■ What is “International Job Fair Tokyo2024?
It is a job fair that connects foreign workers seeking jobs in Japan with companies wishing to hire highly skilled and specified skilled human resources. It will be held as one of the “Comprehensive Support World for Foreigners,” an exhibition promoting the realization of a multicultural society.

■ Outline of the event
　Event name: The 4th International Job Fair Tokyo 2024
　Date and Time: November 8 (Fri) 10 am-5 pm / November 9 (Sat) 10 am-4 pm
　Venue: Tokyo Metropolitan Industrial Trade Center HAMAMATSUCHO-KAN
　Organizer: International Job Fair Committee
　Co-Organizer: The Japan Association for the Employment of Foreign Nationals

■ The Day of the Event
On the event day, many international job seekers visited SUN’s booth and actively asked questions about our global business expansion and available positions. Through interviews with the candidates, we had the opportunity to convey the appeal of our company directly. It was a meaningful occasion that allowed us to connect with potential new talent, contributing to realizing a multicultural and inclusive society.

■SUN株式会社
https://www.sun21.co.jp/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people’. “ We actively hire globally, and by connecting people, create new value and deliver innovation to the world.

Promoting inbound tourism, regional revitalization, and etiquette awareness, the launch of “ANABA JAPAN”, a local tourism website for inbound travelers, was covered in the media.

Media coverage by：
COCOCOLOR EARTH
@nifty news
BtoB Platform Channel
Gendai business
ASCII.jp
TBS NEWS DIG
Jorudan News!
SEOTOOLS
excite News
Urepia soken
THE RYOKO SHIMBUN
Infoseek News
PRESIDENT Online
JIJI.COM
d Menu Money
JBpress
Niconico News
Asahi Shimbun Digital Magazine &[and]

　SUN Co., Ltd(Head office: Minato-ku, Tokyo, President and CEO: Shumpei Nakasone, hereafter SUN) has launched a local sightseeing and etiquette information website for inbound travelers, starting from December 23 (Mon.).
■Website：https://anaba-japan.net/

With the recent increase in inbound tourists to Japan, driven by the weak yen, we are launching a new regional tourism and etiquette information website, “ANABA JAPAN,” to revitalize local tourist destinations and promote tourism etiquette in Japan.

This website will feature various information in four languages (English, Chinese, Korean, and Japanese), covering undiscovered tourist spots, culture, food, experiences, and tourism etiquette in Japan.

Particularly, we will focus on showcasing the hidden charms and unique experiences of regional areas. By promoting visits to a broader range of tourist destinations, we aim to alleviate overtourism and contribute to the revitalization of local economies. As a platform supporting sustainable tourism, we are committed to contributing to the future development of the tourism industry.

Discover Japan’s “ANABA”: Beloved Local Spots Worth Exploring
Japan is said to have strong potential competitiveness in inbound tourism compared to other countries. Revitalizing regional economies through tourism businesses presents a significant opportunity. In fact, on social media communities dedicated to sharing information about visiting Japan, it’s common to see foreign visitors planning their trips reaching out to foreign residents in Japan for advice. They often ask for information about regional attractions to avoid overcrowded tourist hotspots affected by overtourism.

In response to this trend, ANABA JAPAN focuses on sharing regional tourism information and showcasing Japan’s new and unique charms to the world in multiple languages. Through our platform, inbound travelers can avoid the crowds at well-known tourist spots and create more diverse itineraries. By highlighting places that are famous in Japan but still relatively unknown internationally as “ANABA = Good Find,” we aim to contribute to the revitalization of regional tourism and offer fresh perspectives on traveling in Japan.

ANABA JAPAN: Target Audience and Background
The primary target audience of ANABA JAPAN is inbound tourists from Asia and the United States. According to data from the Japan National Tourism Organization (JNTO), from January to August 2024, the majority of foreign visitors to Japan came from Asia, with 5.8 million from South Korea, 4.5 million from China, and 4.1 million from Taiwan. Additionally, the number of visitors from the United States has steadily increased. Of particular note is that more than half of inbound tourists are in their 20s and 30s, a demographic that actively uses the Internet to gather travel information. For these young travelers, websites and social media are key sources of information.

To cater to this audience, ANABA JAPAN offers not only insights into the appeal of various destinations but also travel etiquette, presented in multiple languages—English, Chinese, Korean, and Japanese. By providing useful information, the website supports a more enjoyable and comfortable travel experience in Japan for international visitors.

Raising Awareness of Japan’s Tourism Etiquette in Advance: Towards Sustainable Regional Tourism
One of the challenges brought about by the rapid growth in inbound tourism is visitor-related etiquette issues. Reports have highlighted problems such as restaurant disputes, trespassing on private property, tourists stepping onto roads for photo opportunities, and traffic disruptions. While inbound tourism has brought economic benefits to regional areas, these etiquette violations have caused friction between visitors and locals, leaving local governments and businesses struggling to respond.

At ANABA JAPAN, we don’t just share tourism information – we also provide etiquette information tailored to each business. These etiquette tips, accompanied by illustrations, are published in four languages and highlight the manners visitors should follow at each tourist spot. By promoting awareness of these manners before visitors arrive in Japan, we aim to prevent potential issues and create a smoother experience for everyone. Through this initiative, we strive to contribute to a “sustainable regional tourism business” where inbound businesses, local governments, and residents can warmly welcome visitors from around the world.

The Vision for ANABA JAPAN
　　1.Addressing overtourism
　　2.Regional revitalization through tourism
　　3.Promoting tourism etiquette before arrival

Tackling Inbound Tourism Challenges as an IT Company
We specialize in system integration as our core business, while also leveraging IT to drive innovation across various industries. As part of our commitment, we operate initiatives to support foreign residents in Japan. These include developing proprietary services like app-based learning materials and online education platforms to promote the digitalization of Japanese language education. We also continue to support the utilization of foreign talent and provide assistance to children with foreign roots who need help learning Japanese.

In recent years, as Japan experiences a prolonged trend of yen depreciation, issues like overtourism and conflicts involving foreign tourists have frequently made headlines. As an IT company, we have been considering how we can contribute to resolving these challenges. To that end, we have launched the multilingual information platform “ANABA JAPAN”, a website designed to address these issues and promote smoother interactions between tourists and local communities.

■Partners（In alphabetical order）
BON COFFRET, Fratello di Mikuni, GLITCH COFFEE NAGOYA, Hakuba Iwatake Mountain Resort, Hakuba Tsugaike Mountain Resort,Happy Deers, Hijikawa Arashi Observation Park, Historic Site Sado Gold Mine,Hotel Sakura Ureshino, KAMIKAWA KITCHEN, Kamikawa Taisetsu Brewery（Ryokkyugura/Hekiungura）,

Kokura Castle ,Komoro Kaikoen Castle Ruins Park,Kumamoto Castle Inari Shrine, Lamp Light Books Hotel Nagoya, Miyoshi city Tourism Association, Nogata Ganda Bikkuriichi, Old Mitsui Family Shimogamo Villa, Onitco, Regional Cuisine Ayanosato,Rinzai Sect Mount Macho Kokutaiji Temple, Ryofuso,Sanlaiva Ski Resort, Senbutsu Limestone Cave,Shodoshima Tourism Association,Tateyama Kurobe Alpine Route,Tokamachi city Tourism Association,Traditional Handicrafts Village Yunokuni no Mori,Tsuruma Park,UAN Kanazawa,Udo Shrine,Water Station View Fukushimagata,Yunokuni Tensyo

■About SUN Co., Ltd
https://www.sun21.co.jp/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people.’“ We actively hire globally, and by connecting people, we create new value and deliver innovation to the world.

SUN Co., Ltd(Head office: Minato-ku, Tokyo, President and CEO: Shumpei Nakasone, hereafter SUN) held the “SUN Kodomo-Shokudou” (Children’s Cafeteria) on December 7 (Saturday), 2024.

SUN, which upholds the corporate philosophy of “connect people with people,” supports the mission of the Kodomo-Shokudou(children’s cafeteria) as a hub for community exchange. They regularly host the “SUN Kodomo-Shokudou” at their head office in Minato Ward, Tokyo. This initiative provides a space where local parents and children can gather casually, enjoy meals together, and experience diverse cultures while learning about the world through activities unique to a global company. The SUN Kodomo-Shokudou is a member of the “Minato-ku Children’s Cafeteria Network,” established by Minato-ku.

Details: Provide meals (Cream Stew, Baguette, Cake) and activities (Presents from Santa?!）

Eligibility: Children over 3 years old to high school students and their parents/guardians

Location: SUN Corporation Head Office (3F Noax Building, 1-16-4 Nishi-Shinbashi, Minato-ku, Tokyo)

■Message from SUN Kodomo-Shokudou
We would like to tell the children who will be leading the future that;
The world is created through connections with people.
The world is vast, and it is close to you.

We want children to connect with people through food and learn about a new part of the world through interactions outside of school.
With this in mind, we started the “SUN Kodomo-Shokudou.”

Purpose of the program
・To share meals with children who eat alone and to create a community space where parents can get advice from each other
・Creating Opportunities for Multicultural Coexistence
・Activating Internal Communication and Increasing Motivation through Social Contribution
・Creating a Community across Generations or Regions (to be determined)

■ December 7 (Saturday) – Highlights from the ”SUN Kodomo Shokudou”
Employee volunteers served homemade cream stew, creating a warm atmosphere as they spent time with local parents and children from Minato-ku. The event also featured a gift giveaway from Santa, turning the venue into a joyful space full of smiles and lively interaction.

■SUN Co., Ltd
https://www.sun21.co.jp/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people.’“ We actively hire globally, and by connecting people, we create new value and deliver innovation to the world.