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An article about the opening of SUN’s new branch office, “Sado Labo,” was published both in the print edition of Niigata Nippo and online in Niigata Nippo Digital Plus.

The article highlights our efforts to strengthen community-based tourism information that showcases the charms of Sado to international visitors, while also actively recruiting recent high school graduates. Through these initiatives, SUN is introduced as a company committed to developing IT talent and expanding local employment opportunities within Sado City.

On July 4, 2025, Nakasone, President & CEO of SUN Co., Ltd. (Head Office: Minato-ku, Tokyo), gave a career seminar for 103 first-year students at Sado Comprehensive High School in Sado City, Niigata Prefecture.

Under the theme “Who Decides What’s ‘Normal’? The Future Starts by Questioning It,” Nakasone, drawing on his experience as an IT company leader and his diverse international background, spoke about the differences in what’s considered “normal” in Japan and abroad, and the importance of flexible thinking in a rapidly changing world.

The session included interactive quizzes, engaging stories from New York, and hands-on activities with generative AI like ChatGPT, giving students a chance to experience the technology firsthand.

Students shared feedback such as “I’m more interested in AI now” and “It was fascinating to see answers only AI could give,” showing their growing curiosity about AI.

SUN will continue creating opportunities for young people to explore IT careers and develop a global perspective.

Seminar Title: Who Decides What’s ‘Normal’? The Future Begins by Questioning It

■ Highlights from the Day
Using slides with interactive quizzes and relatable, real-world examples, the seminar explored differences between what’s considered “normal” in Japan and other parts of the world. Students also took part in group workshops, where they worked hands-on with generative AI (ChatGPT) to consider the potential of this emerging technology.

■ Promoting Tourism and Employment in Sado Through IT
In July 2025, SUN established a new branch office, Sado Labo, in Sado City, Niigata Prefecture, as part of its efforts to strengthen its tourism business and support regional revitalization.

Through its inbound tourism information website, ANABA JAPAN, the company shares the charm of regional destinations such as Sado City with audiences in Japan and abroad. By actively hiring local writers and engineers in Sado City, SUN is also committed to fostering local talent and creating new job opportunities.

Through these community-based initiatives combining IT and tourism, the company aims to help build a sustainable future for the region.

■ About SUN Co., Ltd
https://www.sun21.co.jp/en/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people.’“ We actively hire globally, and by connecting people, we create new value and deliver innovation to the world.

SUN Co., Ltd (Head office: Minato-ku, Tokyo, President and CEO: Shumpei Nakasone, hereafter SUN) held the “SUN Kodomo-Shokudou” (Children’s Cafeteria) on June 7（Saturday）, 2025.

SUN, which upholds the corporate philosophy of “connect people with people,” supports the mission of the Kodomo-Shokudou(children’s cafeteria) as a hub for community exchange. They regularly host the “SUN Kodomo-Shokudou” at their head office in Minato Ward, Tokyo. This initiative provides a space where local parents and children can gather casually, enjoy meals together, and experience diverse cultures while learning about the world through activities unique to a global company. The SUN Kodomo-Shokudou is a member of the “Minato-ku Children’s Cafeteria Network,” established by Minato-ku.

■ June 7 (Saturday) – Highlights from the ”SUN Kodomo Shokudou”
On the day of the event, we enjoyed savory and sweet crepes while playing games and drawing pictures with the children who attended. Surrounded by the sweet aroma of the crepes, conversations naturally flowed, and laughter filled the air, creating a warm and joyful atmosphere.

■Outline
Name: SUN Children’s Cafeteria
Date: Saturday, June 7, 2025 | 12:00–14:00
Details: Meal Service (Savory Crepes, Dessert Crepes)
Eligibility: Children over 3 years old to high school students and their parents/guardians
Location: SUN Corporation Head Office (3F Noax Building, 1-16-4 Nishi-Shinbashi, Minato-ku, Tokyo)

■Message from SUN Kodomo-Shokudou
We would like to tell the children who will be leading the future that;
The world is created through connections with people.
The world is vast, and it is close to you.

We want children to connect with people through food and learn about a new part of the world through interactions outside of school.
With this in mind, we started the “SUN Kodomo-Shokudou.”

Purpose of the program
・To share meals with children who eat alone and to create a community space where parents can get advice from each other
・Creating Opportunities for Multicultural Coexistence
・Activating Internal Communication and Increasing Motivation through Social Contribution
・Creating a Community across Generations or Regions (to be determined)

■SUN Co., Ltd
https://www.sun21.co.jp/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people.’“ We actively hire globally, and by connecting people, we create new value and deliver innovation to the world.

SUN Corporation is pleased to announce the opening a new branch, Sado Labo, in Sado City, Niigata Prefecture, to strengthen local tourism initiatives and support regional economic revitalization.

Based at Sado Labo, we will actively promote human resource development in the IT field. We will offer training and educational opportunities for local youth and those wishing to relocate to the area, encouraging engineer employment. Through these efforts, we aim to foster community-based IT talent and create sustainable employment opportunities.

Sado Labo serves as an information hub aimed at contributing to tourism promotion in Sado City. By operating a media platform sharing locally rooted tourism information, we will widely showcase Sado’s appeal both in Japan and abroad, helping to attract visitors and enhance the region’s brand value.

In particular, in response to the growing demand for inbound tourism in recent years, we will strengthen multilingual information dissemination and content creation for inbound travelers. In cooperation with Sado City, we will work to enhance its appeal as an international travel destination.

Leveraging our IT expertise, we will pursue new value creation for the region through the integration of tourism and digital innovation.

■ Purpose of the New Branch
・Establish a tourism information hub for Sado City
・Strengthen inbound tourism content and visitor attraction
・Foster local IT talent and engineer employment
・Create regional job opportunities in collaboration with Sado City
・Promote digital business initiatives contributing to regional revitalization

■ Branch Overview
・Name: Sado Labo

・Location:Manoshinmachi Incubation Center　293 Manoshinmachi, Sado City, Niigata Prefecture

・Opening Date: July 1, 2025 (Tuesday)

■About SUN Co., Ltd
https://www.sun21.co.jp/
We are an IT company that operates a system integration business and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people’. “ We actively hire globally, and by connecting people, create new value and deliver innovation to the world.

On Saturday, June 7, 2025, SUN Corporation will host the “SUN Children’s Cafeteria,” a community event for local children and their families. This time, we’ll be offering both savory and sweet crepes, and look forward to spending a fun and heartwarming time making crepes together with all the participants.

Eligibility: Children over 3 years old to high school students and their parents/guardians

Location: SUN Corporation Head Office (3F Noax Building, 1-16-4 Nishi-Shinbashi, Minato-ku, Tokyo)

■ Message from SUN Kodomo-Shokudou
We would like to tell the children who will be leading the future that;
The world is created through connections with people.
The world is vast, and it is close to you.

We want children to connect with people through food and learn about a new part of the world through interactions outside of school.
With this in mind, we started the “SUN Kodomo-Shokudou”.

■ About SUN Kodomo-Shokudou
Kodomo-Shokudou is a children’s cafeteria where kids in hardship can enjoy free or low-cost meals and a community of friends with similar circumstances and caring adults. SUN, which aims to “connect people with people” as its corporate philosophy, agreed with the purpose of the Kodomo-Shokudou (children’s cafeteria), which acts as a base for community interaction and opened the “SUN Kodomo-Shokudou” at its head office in Minato-ku, Tokyo. SUN Kodomo-Shokudou is a member of the “Minato-ku Children’s Cafeteria Network” established by Minato-ku.

■Purpose of the program
・To share meals with children who eat alone and to create a community space where parents can get advice from each other
・Creating Opportunities for Multicultural Coexistence
・Activating Internal Communication and Increasing Motivation through Social Contribution
・Creating a Community across Generations or Regions (to be determined)

On February 23, 2025 (Sunday), SUN’s CEO, Nakasone, participated as an entrepreneur guest at a talk event hosted by the Startup Club of Sado Comprehensive High School, held at SHIBUYA QWS (15th floor, Shibuya Scramble Square) in Shibuya, Tokyo.

This talk event was held as a valuable learning opportunity for high school students interested in entrepreneurship and business. It allowed them to interact with active entrepreneurs and creators, giving them a chance to discuss their own ideas and concerns directly.

On the event day, first-year students from Sado Comprehensive High School, aspiring entrepreneurs, participated in lively discussions, asking questions about business and sharing their thoughts and anxieties about starting a business.

Nakasone shared insights about the inspiration behind starting the company and his experiences up to this point. We hope that this event broadened the students’ future options and provided them with valuable hints for taking their first steps toward their goals.

■ About the Startup Club
The “Startup Club” is one of the club activities run by the Exploration Labo (NPO), based in Sado Island. Established to foster talent that can be an asset to society, this club seeks new ways of learning to bridge the educational gap between rural and urban areas.

Middle and high school students who desire to challenge themselves in entrepreneurship and local business can engage directly with entrepreneurs and experts, gaining hands-on learning experiences. In addition, 探求Labo offers real-world business experiences unique to Sado, such as the “GACHI Community Restaurant,” where students take the lead in running a restaurant.

Our CEO Nakasone was interviewed by the Japan Career Association, and the article focusing on the theme of “Challenges in Career Development” has been published.

SUN Co., Ltd (Head office: Minato-ku, Tokyo, President and CEO: Shumpei Nakasone, hereafter SUN) held the “SUN Kodomo-Shokudou” (Children’s Cafeteria) on March 8 (Saturday), 2025.

■ March 8 (Saturday) – Highlights from the ”SUN Kodomo Shokudou”
Parents and children who participated, along with employees, enjoyed making takoyaki together, filling the venue with a delicious, savory aroma. While playing games and sharing snacks, everyone relaxed in a warm atmosphere where conversations naturally blossomed, creating a heartfelt and memorable time.

Details: Meal Service (Takoyaki, Egg Drop Soup) and Activity (Takoyaki Making)

Eligibility: Children over 3 years old to high school students and their parents/guardians

Location: SUN Corporation Head Office (3F Noax Building, 1-16-4 Nishi-Shinbashi, Minato-ku, Tokyo)

We want children to connect with people through food and learn about a new part of the world through interactions outside of school.
With this in mind, we started the “SUN Kodomo-Shokudou.”

Our initiatives on the potential of the IT industry through the “Japan Bangladesh IT Association”, where our company serves as deputy director, were introduced by the Japan External Trade Organization (JETRO) in its “Business News”, which provides the latest business news from around the world.

■ The Potential of Bangladesh’s IT Industry for Japanese Companies
Bangladesh’s IT industry is experiencing rapid growth, offering significant business opportunities for Japanese companies. Approximately 20,000 IT graduates enter the workforce each year, providing a rich talent pool. The country also enables high-quality IT outsourcing at a low cost. Additionally, government tax incentives and ongoing infrastructure improvements are creating a business-friendly environment that facilitates the entry of Japanese companies.

■About “Japan Bangladesh IT Association”
https://jbita.org/
The “Japan Bangladesh IT Association” was established to improve the economic, social, and national life of Bangladesh and Japan through communication between the public and private sectors in both countries. By supporting Japanese companies to expand their business in Bangladesh, we aim to build a high quality IT society in Bangladesh and Japan. As a first project, we are running a project called “Japan Valley” to support companies considering expansion into Bangladesh.

SUN hold the “SUN Kodomo-Shokudou”　(Children’s Cafeteria) on 8 March(Saturday).

Details: Provide meals (Takoyaki, egg drop soup) and activities (Making Takoyaki）

Eligibility: Children over 3 years old to high school students and their parents/guardians

Location: SUN Corporation Head Office (3F Noax Building, 1-16-4 Nishi-Shinbashi, Minato-ku, Tokyo)

■ Message from SUN Kodomo-Shokudou
We would like to tell the children who will be leading the future that;
The world is created through connections with people.
The world is vast, and it is close to you.

We want children to connect with people through food and learn about a new part of the world through interactions outside of school.
With this in mind, we started the “SUN Kodomo-Shokudou”.

■Purpose of the program
・To share meals with children who eat alone and to create a community space where parents can get advice from each other
・Creating Opportunities for Multicultural Coexistence
・Activating Internal Communication and Increasing Motivation through Social Contribution
・Creating a Community across Generations or Regions (to be determined)