2022.10.03

“Japan Valley”, a support project for Japanese companies expanding in Bangladesh, is launched. Enhance the Japan brand.

“Japan Valley,” a project to support overseas expansion, has been launched at the “Japan Bangladesh IT Association” operated by SUN Co., Ltd (Head office: Minato-ku, Tokyo; President and CEO: Shumpei Nakasone; hereinafter “SUN”). To create innovation and enhance the Japan brand among Japanese companies gathered in Bangladesh, we will first provide support for Japanese companies expanding into Bangladesh.

■Purpose of Establishment
“Silicon Valley” is one of the world’s leading clusters of giant high-tech companies and ventures in the United States. It is also where venture companies have gathered and brought about numerous software and Internet service innovations. Tech companies have also revolutionized the retail and fashion industries, and many D2C startups in Silicon Valley handle everything from manufacturing to sales, primarily online. Silicon Valley, which was originally developed by semiconductor manufacturing and IT-related companies in the software and Internet service industries, has become the forefront of digital marketing and has grown to involve many industries, such as ride-sharing for “transportation x tech” and delivery for “food x tech”.

Also, companies that have grown in Silicon Valley are gaining brand value as “companies from Silicon Valley.” The land of innovation attracts highly skilled IT professionals from around the world, venture startups are active, and new businesses are being created every day. Thus, we have decided to establish the “Japan Valley” project in Bangladesh in the hope of creating a place in Bangladesh where many industries can connect and collaborate with IT to bring about innovation.

■Action Plan
Bangladesh is attracting attention as the next destination for Japanese companies. This project will support Japanese companies to expand their business in Bangladesh and will start by creating a place in Bangladesh where participating companies can gather.

In November 2022, a local study tour for project participating members is scheduled to include a visit to the exhibition “BASIS SoftExpo 2022”, Hi-Tech Park, and Special Economic Zone. After that, for companies that have decided to expand into Bangladesh, we will provide total support, including procedures for establishing a base, office development, introductions to investors and business partners, collaboration with universities for recruitment, and Japanese language training for employees.

We also plan to hold networking events for project member companies as a place where new businesses can be born. There are also plans to hold study sessions where employees of member companies can interact with each other.

■“Outline of “Japan Valley

Activity	Project to support Japanese companies expanding into Bangladesh to enhance the Japan brand in Bangladesh
Managing Organization	Japan Bangladesh IT Association（https://jbita.org）
Activities	・Organize local study tours to Bangladesh ・Provide total support for company establishment ・Hold networking events for project members ・Hold events and study sessions for project members’ employees to interact with each other
Activity Schedule	Planned event for 2022 ・Nov. 22-26　Local Study Tour – Visit the exhibition “BASIS SoftExpo 2022” – Visit Hi-Tech Park, and Special Economic Zone – Office tour, Cultural experience, etc. Planned events for 2023 ・Hold joint company information sessions ( Recruitment events are held once every six months, with no charge for participation) ・Hold networking events/workshops to maintain local employment and provide technical education to member companies.
Application/Inquiry	We are looking for companies to participate in the “Japan Valley” project. Please contact us at the following link. Contact for inquiries： Japan Valley Office／info@jbita.org

■Event Information
On October 20, 2022, Japan Bangladesh IT Association will hold a seminar. JETRO Dhaka office manager will present the latest information on Bangladesh’s economy and its attractions. We will also introduce our association and our project “Japan Valley” which supports Japanese companies to expand their business in Bangladesh in order to enhance the Japan brand.

Seminar Title	Bangladesh Economy and Attractiveness & Introduction of Japan Valley -supported by JETRO Dhaka and BASIS-
Date & Time	October 20, 2022 (Thursday) 18:00-19:15 (JST)
Venue	Online (URL will be provided after application)
Organizer	Bangladesh IT Association Japan JETRO Dhaka Bangladesh Software and Information Services Association
Supported by	JETRO Dhaka Bangladesh Association of Software and Information Services (BASIS)
Application Form	Please apply using the application form below https://docs.google.com/forms/d/e/1FAIpQLSf4_dyBfzOgNvYYv9KwPgJX6oQgyYY2nkLOQ1X4Ah3AhMhMKw/viewform Application deadline: October 20, 16:00(JST)

■Related Press Release
“Japan Bangladesh IT Association” established on 10/1 for development of the IT industry in both countries
https://www.sun21.co.jp/news/2022/j-bit.php

■SUN Co., Ltd https://www.sun21.co.jp/
We are an IT company that operates a system integration business, Web design and a foreign resident support business under the corporate philosophy “To become a globally-renowned company based on our mission ‘connect people with people’ “. We actively hire globally, and by connecting people, create new value and deliver innovation to the world.